Things you Learn…

Did you know that potato chips /crisps are a ‘health food’? No nor did I!

And more than that, the  more expensive they are the more they are promoted with ‘healthy’ words according to this article, “Claims about potato chips” on the excellent Marginal Revolution blog.

Good to see the ‘confusion marketers’ are still in business.  I wonder how proud they are though?  How proud should they be?  What else more principled might they be doing?

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